PLATINUM MEDIA LIMITED COMPANY PROFILE.
We are a dynamic company that seeks to revolutionize both indoor and outdoor advertisement in line with the ever changing business operating environment, demand patterns and market conditions. This is being achieved by introduction of high quality media whose impact is far beyond the revolutionary and monotonous structures that most clients have been forced to live with for ages.
Our concepts are built on quality, delivery and profound understanding of our client’s needs to ensure a value for money approach to advertisements hence our motto “PLACING YOU INFRONT”.
Platinum Media Co Ltd was incorporated on 10th May 2006 and current has presence in all major cities / towns in Tanzania. In addition to promoting quality in our economic field, we are also utilizing domestically available raw materials and expertise in an effort to empower the citizens while also placing the country of operation on higher levels within the competitive platform.
Though very young and in a very competitive market our team has rich experience and exposure in media industry with an average of seven years tenure in the industry in Africa. Our skills, motivation and experience continue to transform Platinum Media.
WHY OUR SUCCESS?
Our growing success is attributed to;
1. Our greatest asset – staff. To attract, train, motivate and retain the best team. The management team has an average of six years reputable working experience in advertising industry.
2. Unique sites which translate into high brand recalls.
3. Adaptability to client’s specific needs – e.g. branch and sale centre signage.
4. Positive attitude and not necessarily aptitude in what we do – building our clients brands.
5. Keeping our promises to all our business stakeholders.
OUR MISSION
• Continue to acquire the best advertising sites
• Innovate and introduce new media products
• Attract, train, retain and motivate the best employees
• Keep our promises and commitments to clients
CORE VALUES
• Integrity – Among staff and all stakeholders
• Quality – To continuously improve on our products and service levels
• Team work - Attract, train, retain and motivate the best employees working as a team
• Accountability and transparency
OUR PRODUCTS.
1. Spectacular Billboards
We have invested in designs of billboards to yield maximum footfall to the target markets within the location of the media.
Unique features of our billboards include;
1. Landmark positioning
2. Soaring from the ground giving the media a spectacular effect
3. Available in various shapes and sizes
4. Option for illumination
2. Suburb demarcation / Directional signs
This well designed product packs a real punch and takes the market by storm; it is well placed in the city and makes maximum use of the advertising space provided, without becoming an eyesore to the public. These are placed strategically at all intersections, roundabouts and other zone marking areas and serve the purpose of indicating to the commuters where about within the city they are and where they are going.
These signs will make your business grow by the use of the following principles:
• Read instinctively by passers and absorbed with high recall.
• Interactive and can have message – response sales linked to them.
3. Signage and Branding.
This is customized internal signage solutions in line with client’s guidelines especially at outlets/offices. This ensures standardization across all outlets. We have worked closely and extensively with Magnate Ventures during Barclays Bank Tanzania branch network expansion. Internal and external signage includes;
i) Aluminum snapper frames IV) Branch name vii) Queue stands
ii) Cashier/teller signs v) ATM sign viii) Directional signs
iii) Working hours signs Vi) External signage ix) Leaf let dispensers
x) Custom made litter bins Xi) Etc
BELOW THE LINE SERVICES:
Examples include:
• Printing of point of sale (POS) materials
• Branding of schools and hospitals – target specific signage
• Outlets branding – danglers etc
SOME OF OUR PREVIOUS AND/OR CURRENT CLIENTS
• MIC Tanzania Ltd (Tigo)
• Coca Cola East Africa - Tanzania
• Barclays Bank Tanzania Ltd
• Serengeti Breweries
• Chemi & Cotex Industries Ltd
• NBC Bank
• Africa Online
• Kenya Airways
• Precision Air
• Nokia
• AY&R
• SCANAD
• Samsung
